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Shelf-only launch still slated for February.
January 12, 2012
By: TOM BRANNA
Editor
Procter & Gamble Co. is facing a second delay in the launch of Tide Pods, according to Deutsche Bank analyst Bill Schmitz. “For P&G investors, this represents another frustrating misstep,” Schmitz wrote. The delay involves “off-shelf” product shipments and promotional displays until the second half of this year. Schmitz said that’s giving P&G competitors time to catch up and could result in lost market share. P&G said there will be adequate supplies for a “shelf-...
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